Embark on a journey through our heritage, steeped in a legacy of excellence since our establishment in 1898. For over 125 years, we have been at the forefront of setting industry standards and delivering unparalleled quality. What began as a pioneering distribution house in the subcontinent has evolved into a diversified enterprise with interests spanning distribution, sustainable cotton sourcing, manufacturing, and hospitality.

Our strategic alliances with esteemed market leaders such as Coca-Cola, British American Tobacco, Sarena Textiles Industries, and Nishat Mills Ltd not only signify our stature as a trusted partner in global trade but also highlight our dedication to fostering sustainable partnerships. These collaborations have propelled our growth trajectory and cemented our position as a preferred ally within the industry.